Another week on Tour, another reminder that golf has a habit of producing its best drama when you least expect it.
Here are our key takeaways from the world of golf this past week. With a particular eye on what’s happening in the apparel world. Because what players wear often says as much as how they play.
The Players: Cam Young Holds His Nerve
Cam Young claimed the biggest win of his career at The Players in a final round that had half the field looking like potential champions at some point. Young steadied when it mattered most, holding off a charging Matt Fitzpatrick – his friend and TGL teammate – who pushed hard down the stretch but ultimately couldn’t force a playoff.
Ludvig Aberg will be the one left wondering. He led for significant stretches and looked in decent enough shape heading into the back nine on Sunday, only to card a +4 on the way home. He still finished fifth, which in any other week would feel like a solid result – but at a tournament dubbed the fifth major, the opportunity miss will sting.
A Name to Watch: Sudarshan Yellamaraju
In among the headline storylines, keep an eye on Sudarshan Yellamaraju. The young Canadian finished in a tie for fifth and was firmly in contention deep into the final round – but the result is only part of the story.
Born in India, Yellamaraju moved to Winnipeg at four years old when his father relocated for work. He picked up golf at six using rental clubs at an indoor dome facility – steel shafts, tiny heads, too long for a kid. He never had a formal lesson. Instead, he and his father learned the game together by watching YouTube videos of Tiger Woods and Rory McIlroy, pausing and rewinding to analyse what they were seeing. His father, who grew up playing cricket rather than golf, still serves as his informal swing coach today – sending video feedback between rounds.
He skipped college golf because of the cost, turned pro at 19, and ground his way up through the mini-tours, PGA Tour Canada, and the Korn Ferry Tour before earning his PGA Tour card for 2026 by finishing 19th in the Korn Ferry standings – hanging on by the narrowest of margins on the final Sunday of the season.
It’s the kind of background that makes a tie for fifth at The Players feel like more than just a good week. Watch this space.
On the Tee: Jordan Sport and Adidas Doing the Work
The style story of the week was hard to miss. Tony Finau leaned fully into his Jordan Sport ambassadorship with a committed fit throughout the tournament, while Ludvig Aberg represented Adidas from collar to sole across all four rounds. Whether the fresh Adidas look will be remembered more fondly once the sting of Sunday fades remains to be seen – but both brands got significant airtime from two of the more watchable players in the field.
The Jordan Sport look worn by Finau was of particular interest as he is one of a bunch of pro players leaning into the more relaxed silhouettes that are becoming more common across the game. It’s not that this is necessarily any sort of turning point in golf fashion but there is a notable slow shift towards a more contemporary style.
New on the Shelf: New Balance Freshfoam Contend v3
New Balance quietly dropped the Freshfoam Contend v3 this week in three colorways, and it’s worth paying attention to. The update to the Contend v2 looks noticeably more like a purpose-built golf shoe than some of the brand’s earlier releases, which leaned heavily on their trainer DNA. Three colorways at launch, and a cleaner silhouette that suggests New Balance are getting more serious about making golf footwear that looks the part as well as performs.
Final Thought
A Players Championship that delivered everything the tournament promises – drama, heartbreak, and a story nobody saw coming. Golf is rarely short of reasons to keep watching.
What We’ll Be Keeping An Eye On This Week
The Valspar Championship gets underway this week, kicking off a run of events that takes us all the way to Augusta in April. The stretch run to the Masters is always worth following closely and this year’s field narratives are already building nicely.
Off the course, spring drops are coming thick and fast across the major brands and we’ll be across all of it here on the site – reviews, roundups, and anything worth flagging as the new season collections land.
We’ll be watching.
